The identity for Mario Mlakar, a croatian filmmaker.
The repetitive form of the letter M found in both his name and surname is the main element used.
The saturated coloration and round/jagged form finishes, emphasize his personality and professional identity – a blend of strong, emotional impact and thought-out intellectual sharpness.
Almost every element of the identity has a “twist” to it, from the tileable notebooks (with custom gridlines) to the foldable M-shaped cd cover – keeping in accordance with the way Mario writes his treatments, always with an easter egg moment.
Credits go out to:
Bojan Opačak for managing the project
Marija Uzelac for getting handsy with the flying papers 🙂
Goran Rusmir for taking the shots.