Packaging for Each his Own Biscuits (Paprenjak – Svaki je Svoj)

“Each His Own” is the flagship souvenir packaging for Paprenjak’s pepper cookies – one of Croatia’s tastiest and best known specialties.

Exclusivity and value were the main elements we needed to communicate as this was to be primarily a limited edition, souvenir line product.

After working on the packaging for a while, with valuable help from Ruđer Novak-Mikulić, we arrived to the solution of a combo-box that turns into a plate after opening – thus suggesting lasting value and an element of sustainability.

We decorated the inside and outer “pockets” with a beautiful illustration we worked on with Marina Milanović, a very talented young illustrator from Serbia that tells a story we devised and used as inspiration throughout the project design and development process.

We went through many iterations to arrive at the final design and could hardly wait to get our hands on the first, printed and finished boxes.

We hope you like them as much as we do.