Human / Inhuman
Ivorin Vrkaš’s submission explores design as seen from two sides: the human & the mechanic/artificial side. He created the human side by filling the background with “humanity”: thoughts, feelings, musings and even stream-of-thought doodles that came to him or happened throughout the poster’s 3 week creation.
The “human” background defines the headline, the word HUMAN, through lack of content, through free space. With this twist, it puts forth the sadly, so often overlooked, “behind the scenes” life of a piece of design and challenges the viewer to ask himself abouth the human touch that is, usually, an unseen, yet integrative part of every piece of design.
The inhuman side can only be viewed by using artificial light, it is the same poster without the obvious human touch. It highlights the inhuman perfection of the typographic form and encourages us to think about the human process through which this seemingly machine-like perfection is achieved by comparing it with the the poster as seen under normal light.