POSTER/INSTALLATION: Don’t Throw Anything Away, there Is No ‘Away’

Collaboration with Bojan Kristofic

Art Directors Club Croatia 2011 – Student Bronzen
IDA International Design Awards 2010 – Student Gold
Adobe Design Achievement Awards 2011 – semifinalist (winner to be announced)

Our process of thought started with the five basic needs of every human being: water, food, health, a home, and energy. As we believe industrial design can fulfill these needs, and the perfect way to do it is through the development of recycling and reusable energy technologies. We chose the promotion of this idea as our basic concept.To further enhance the readability of our basic message, we chose a strong statement: “don’t throw anything away, there is no away”.

Thus, solving the content, we moved on to the illustration. We found that the only way the illustration could follow the meaning of the copy, is if the copy was indeed made out of old, thrown away items. For each of the five basic human needs, we chose a few corresponding items that we collected from our basements, attics and garbage disposal units. As the copy is read, the illustration flows with its meaning. We accomplished this by dividing it into three parts, beginning with the collection of resources, following with the transportation of resources, and ending with the processing of resources into the fulfillment of the aforementioned needs. We photographed the lettering and put it all together in photoshop.

The final product of our two weeks worth of work is the attached poster. We hope you have as much fun viewing it as we had in making it.