Packaging concept: “We Need To Talk”

A collaboration between Ivorin Vrkaš & Ana Somek

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Concept

What happens when the age old motif of the heart-shaped, “I love you”, box of chocolates, gets a more “sinister” turnaround — perhaps the love you have, becomes the love you had, and the thriving heart of a loving relationship beats itself into shattered pieces. All it takes is a few little words…Our box of chocolates questions the relationship between the stereotypical symbols of happiness and love, and balances a thin line between a sorrowful goodbye, and a play on the irony behind the communication of love by undermining the expectations with a few choice words: “We need to talk” — the opening “lyrics” to many a lovers’ quarrel and relationships’ {un}timely end.

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